US warns influencers against monetising content on tourist visas ahead of 2026 World Cup

The United States government has warned foreign influencers and content creators that earning money from digital content while visiting the country on a tourist visa could lead to serious immigration consequences, including deportation and future travel restrictions.

The warning, issued by U.S. immigration authorities ahead of the 2026 FIFA World Cup, clarifies that holders of B-2 tourist visas are not permitted to engage in paid work or generate income from activities conducted within the United States. Authorities stressed that creating content for commercial gain while in the country may be considered unauthorized employment and would therefore violate the terms of a tourist visa.

According to guidance from the U.S. Customs and Border Protection (CBP) and the Department of Homeland Security, foreign nationals who enter the country primarily to create monetized content for platforms such as YouTube, TikTok, Instagram, or Facebook must obtain the appropriate work-authorized visa rather than rely on a tourist visa.

The advisory comes as the United States prepares to host the majority of matches during the 2026 FIFA World Cup, a tournament expected to attract thousands of journalists, digital creators, influencers, and sports content producers from around the world. U.S. officials have indicated that immigration inspections may be heightened during the tournament to ensure compliance with visa regulations.

Immigration authorities warned that violations could result in visa cancellation, removal from the country, and potential bans on future entry into the United States. The government maintains that the B-2 visa is intended solely for tourism, family visits, and certain medical purposes, and does not authorize employment or income-generating activities.

The clarification reflects growing scrutiny of the rapidly expanding creator economy, where influencers often travel internationally to cover major events while generating revenue through advertisements, sponsorships, and social media monetization. Legal experts note that content creators planning to work commercially in the United States should ensure they obtain the appropriate visa category before travelling.

With the World Cup expected to draw millions of visitors and significant online coverage, U.S. authorities say the move is intended to reinforce existing immigration rules and prevent the misuse of tourist visas for commercial activities

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